Monday, September 29, 2014

Persona: Ebba Ceoderqvist

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Ebba Ceoderqvist
Age: 46, Hometown: Stockholm

Background:
Ebba is 46 years old and lives in Stockholm city. She is divorced and lives with her ten-year-old daughter Emily every other week. Ebba works as an investment banker at BigBank AB and loves it. She spends most of her time there.

Personality
Ebba loves work. When Emily is staying with her father she doesn’t come home before 9 or 10 PM on weekdays and it’s not unusual for her to work during weekends as well. During the weeks Emily lives with her she tries to get home earlier, but sometimes Emily has to go to Ebba’s sister Anna, who lives just across the street, after school. Ebba loves her daughter and colleagues, but she spends so much time around people that sometimes she just wants to be alone. Get some “Ebba-time” she calls it. During those precious moments she usually goes to museums, exercises or watches a movie. She especially likes to take long walks with her camera.

Today

Ebba is going on “adventure”-day with her daughter. They are going to Gröna Lund, Skansen and Fotografiska. A whole day of activites to catch up for some lost time. Ebba has been working on a big project and can’t even remember the last “Ebba-time” she had. That’s why she has planned to visit Fotografiska at the end of the day. In that way she could kill two birds with one stone. Spending time with Emily and doing something she likes. It’s the last day for a specific exhibition she has wanted to see and thought that it would be a good thing to do with her daughter. She is a bit worried that Emily won’t like Fotogarfiska. If Emily doesn't like it Ebba is afraid she will feel selfish and as a bad parent. She has a bad conscience for not spending time with Emily as it is.

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